About Natour Edit
At Natour Edit, we blend nature’s purity with modern science to create daily rituals that energise, balance, and sustain — beautifully and consciously.
Thrive Matcha was created for steady energy and calm focus — a blend of nature and science that restores balance to body and mind.
ENERGY • BALANCE • RADIANCE • CLARITY •
Nature, edited for modern life.
Who we are
Natour Edit is a London-based eco-luxury wellness brand where nature meets modern living. We craft functional blends that combine natural and botanical purity with science-backed ingredients to bring clarity, balance, and vitality into everyday rituals.
Each product is an edit — a refined selection of nature’s raw power, elevated through science, designed to bring clarity, energy, and balance into daily life.
Founded by Italian designer and wellness enthusiast Maria Eugenia Granata, the brand grew from a search for a healthier ritual beyond endless espressos. After nine months of research and formulation, Thrive Matcha was born — a gentle yet powerful blend that delivers energy and focus without the crash and jitters of coffee.
Launching in late 2025, Thrive Matcha sets the tone for a collection of blends rooted in eco-luxury — responsibly sourced, thoughtfully crafted, and packaged with low-waste materials.
Guided by our philosophy “nature, edited for modern life” our mission is to empower everyday wellness with products that inspire glow, focus, and strength — without overwhelm or compromise.
Born from too much coffee and not enough balance
Why we made this
Natour Edit began with a simple goal: to create a daily ritual that delivers steady energy without the spikes or crashes. Founded by Maria Eugenia, an Italian designer and wellness enthusiast, the brand reflects her love for organic food, outdoor living, and thoughtful healthy habits.
Growing up in Italy, she always had an espresso in hand—sometimes too many in a day. After experiencing energy dips, mood swings, and gut sensitivity, she began searching for a cleaner, gentler source of focus. Months of research and testing led to Thrive Matcha, a functional blend that fuels energy, supports digestion, and restores calm clarity to the fast-paced rhythm of London life.
Crafted with ethically sourced botanicals and sustainable, compostable packaging, Thrive Matcha marks the first chapter of Natour Edit—functional blends for conscious, balanced living.
